A Sustainable Model For Packaging
H&M is the latest retailer to replace its plastic packaging with paper, joining an increasing number of brands that are adapting their packaging materials to reduce the amount of waste plastic that ends up being thrown away rather than recycled. The international fashion brand has introduced paper packaging to its e-commerce channels that serve millions of customers. Starting with the UK, the Netherlands, Sweden, China, Russia and Australia, H&M, the paper packaging will be rolled out to more countries in the coming year, helping the brand to reach its ‘circular strategy for packaging’. This strategy includes reducing packaging by 25% and designing reusable, recyclable or compostable packaging by 2025.