As online shopping continues to grow, brands should consider consumers’ packaging preferences
The coronavirus pandemic’s demand-shock, brick-and-mortar store closures and stay-at-home orders have upended retail sales. As total spending declines, online spending is projected to surge by 18% in 2020, reflecting the impact of new buyers joining the online retail space as a result of the pandemic. With ecommerce expected to reach 14.5% of total retail sales this year – both an all-time high and the biggest ever share increase in a single year* – the findings of Two Sides’ recent U.S. Packaging Preferences Survey provide brand owners with valuable insights into consumers’ current thinking on packaging materials, online shopping and related behavior. *More than half of consumers (57%) prefer products ordered online to be delivered in paper/cardboard packaging, and two-thirds (66%) believe paper/cardboard packaging is better for the environment than other types of packaging. *70% of consumers prefer products ordered online to be delivered in appropriate fitting packaging, i.e., not too big for the size of the product inside. click read more below for additional insights