A new product cutting CO2 emissions up to 80% – Mester Grønn hopes PureFiber™ Horti tray will make a difference
Mester Grønn has together with Stora Enso developed a plastic-free transportation tray for plants. The new PureFiber™ Horti tray is made from formed fiber and reduces CO2 emissions compared to the plastic alternatives. Mester Grønn is hoping the new tray will have a positive effect on the entire industry’s environmental impact. With an ambition to replace plastic where they can, Mester Grønn set sight on the single use plastic trays used for transporting plants from growers to flower shops. They discussed with Stora Enso about finding a new sustainable option. It should be plastic-free but still had to meet three criteria: 1. Stiffness and Resilience: The tray needed to retain its rigidity in both dry and humid conditions. 2. Efficiency in Logistics: It needed to follow industry standards to fit the existing logistical chain. 3. Water Resistance: The new material had to be able to withstand exposure to water.