Quad/Graphics Teams Up with ELLE to Produce Personalized Covers
To create the covers, ELLE selected 50,000 names from their subscriber list, using demographics and other audience data to target those most likely to be Kim Kardashian West fans and ensure the greatest impact. Once the list of subscribers was narrowed to 50,000, the team at ELLE had Kim Kardashian West come in and hand-write each letter of the alphabet, allowing them to create a custom font. Kardashian West also provided several personal sayings - things she would actually say in person. The personalized print cover was created using variable data printing (VDP), which ELLE partnered with HP and printer Quad/Graphics to execute. George Forge, executive director of digital print for Quad/Graphics, says the company has decades of experience producing this type of work. Click Read More below for additional information.