Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
Related Posts
The coronavirus has been a life-changing event. We've never experienced anything like this before. Baby Boomers were young when polio was nearly eradicated with the Salk vaccine in 1955. At that time, very little was known about polio, which paralyzed and often killed young children. Science has greatly advanced since then. Even so, until we have a proven vaccine, the spread of COVID-19 will continue and the so called “new normal” will evolve and become even more of a reality with every day that passes. COVID-19 has brought about changes in ways we never imagined. Changes in the way we shop, how we work from home, homeschool our children, entertain ourselves, and so much more. What we wouldn't have imagined prior to the coronavirus is becoming the new normal today. Some of the changes we've made will revert back to the old way of doing things once the virus passes. Many of the changes will remain at least for an extended period of time. Many consumer catalog and online businesses have seen a significant increase in response to the way people shop during the coronavirus — i.e., “The COVID factor.” The increase varies by product category.
Google has officially begun to phase out third-party cookies by implementing a default browser feature called Tracking Protection. When activated, it will cut off a website’s access to third-party cookies. The browser feature began rolling out randomly to 1% of Chrome users globally today, marking the year’s first notable step toward privacy for consumers and third-party cookie deprecation for the industry. Marketers will adapt. “While it’s an adjustment for everyone, it’s actually a valuable move,” said Anthony Yell, Razorfish chief creative officer. “It might take some adjustment to communicate as effectively in a world with cookies, a world without cookies is a wonderful thing.”
In a digital-facing world, any brand would be smart to think twice before adding print into the mix. And yet, several times a month we get inquiries from wholesale companies or online brands interested in testing mail for the first time. What would compel them to consider print? They reach out because they understand that, if executed correctly, print can add significant dollars to their bottom line, driving customers and prospects to their website or store. There are many reasons why print still works. To find out why this intrusive, tactile, personalized tactic works check out our blog at https://www.jschmid.com/blog/ready-to-mail-3-ways-to-be-sure/