Melanie De Caprio, VP of Marketing at SG360°, discusses the key findings of a recent study confirming how B2C marketers value personalized direct mail as part of their marketing mix, and why consumers — especially digital natives — enjoy receiving relevant direct mail pieces.
view short video at: https://www.piworld.com/xchange/digital-printing/study-confirms-marketers-consumers-preference-relevant-direct-mail/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2021-10-07
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Are you a faceless brand? Are you talking to your costumer in an authentic, meaningful way? Studies in neuroscience have proven that 95% of all buying decisions are driven by emotion, not logic. We're all drawn to products or brands for much deeper, primal reasons. Hear from J.Schmid President and CCO, Brent Niemuth, on what those primal reasons are and what you and your brand can do to appeal to deeper emotional instincts. Watch video at: https://www.jschmid.com/blog/the-power-of-emotion/
The U.S. Postal Service reported fourth-quarter 2020 revenue and service volume Tuesday, reflecting the end of a year of turbulence -- both pandemic and political -- including its impact on marketing. While the report did not offer explanations for the shifts, the bottom line was a pronounced decline in media-related revenues -- both marketing mail and periodicals -- although commerce-related shipping services soared. The decline in marketing mail -- 5.6% in revenue and -3.9% in volume -- is significant, given that the fourth quarter of 2020 included what would normally be an exception period of political direct-mail marketing, in what otherwise was a banner year for political media and marketing spending.
The controversial Kids Online Safety Act, which was passed by the Senate earlier this week, reportedly will not move forward in the U.S. House of Representatives. The bill aimed to address potential harms associated with social media use by teens, including depression, eating disorders, and online bullying. The measure would have required tech platforms to guard against those harms when implementing design features such as personalized recommendations, notifications and appearance-altering filters.