Digital marketing runs at remarkable speeds. To help customers not only activate their deep data sets but do it exponentially faster, direct mail powerhouse SG360° found a powerful solution in production inkjet. With this technology, SG360° is pushing the envelope of what direct mail — and their business — can do.
see more at: https://www.piworld.com/xchange/production-inkjet-printing/sg360-powering-direct-mail-communications-with-digital-print-and-next-generation-inkjet/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2020-11-16
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Chris Carpenter, President and owner of Sun Prairie, Wisconsin-based Royle Printing, describes why his catalog and magazine printing operation invested in an eight-unit Goss Sunday 2000 heatset web offset press with double former folder. He also discusses the current industry-wide paper shortage. https://www.piworld.com/xchange/offset-printing/royle-printing-installs-8-unit-heatset-web-offset-press/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2022-02-14
As we close in on two full years of the pandemic, lockdowns, Zoom meetings, and lives lived through screens, experts are finding that digital fatigue has firmly set in. Everyone is looking to make connections that don’t involve the light of a computer, phone, or tablet. Direct mail — a brand’s old and trusted friend — is one of the answers. “Businesses are realizing with digital fatigue that direct mail can play a critical role of getting attention,” notes Jeff Heyman, VP of product development and e-commerce for FedEx Office. “Direct mail is an integral part of the most successful marketing strategies that combine digital and physical communication.” He continues, “Customers are longing for connection after being home for so long and direct mail gives that to them. It allows businesses to communicate that they are open for business, and how they have adapted their business throughout the pandemic.”
Deluxe announced that demand for its small business incorporation services increased 10 percent in 2020 over 2019. The increase was driven by incorporations of construction, trucking, cleaning services, online sales, consulting, food trucks, landscaping and real estate companies. The acceleration of entrepreneurship coincides with an increase in COVID-19 related unemployment and desire by more people to control their financial future by starting businesses. “Small business owners are starting new ventures and careers in the middle of a pandemic,” said Barry McCarthy, President and CEO of Deluxe. “We think the increased use of Deluxe incorporation services is a leading indicator of small business futures and shows optimism in the small business market going into 2021. These entrepreneurs are risking it all, even at such an uncertain time. Deluxe has proudly supported the incredible pioneering spirit of small business owners for 105 years.”