Digital marketing runs at remarkable speeds. To help customers not only activate their deep data sets but do it exponentially faster, direct mail powerhouse SG360° found a powerful solution in production inkjet. With this technology, SG360° is pushing the envelope of what direct mail — and their business — can do.
see more at: https://www.piworld.com/xchange/production-inkjet-printing/sg360-powering-direct-mail-communications-with-digital-print-and-next-generation-inkjet/#ne=d7f0e6e16b0d037f71fc050491da5623&utm_source=today-on-piworld&utm_medium=newsletter&utm_campaign=2020-11-16
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Convergence in the printing industry — the process by which print segments come together through print service providers (PSPs) expanding into segments beyond their primary segment — is a phenomenon that has been occurring for many years. In 2018, NAPCO Research and PRINTING United Alliance conducted the first printing industry convergence study. The analysis of commercial, in-plant, packaging, wide-format, garment, and industrial PSPs validated the convergence phenomenon, assessed the degree to which it is occurring, measured attitudinal beliefs as to convergence trends, and defined a printing industry migration pattern. Download the convergence study at: https://piworld.tradepub.com/free/w_hp496/
The United States Postal Service (USPS) announced new postage rates starting July 10, 2022. You can see the full breakdown in this recent blog post. The average rate increases 6%, which is quite a hike, but by using any of the following USPS marketing mail promotions, you can get 2%-4% off your postage cost. see details at: https://specialtyprintcomm.com/blog/utilize-usps-discounts/
Tidewater Direct announced that it has doubled down on its inkjet strategy with the purchase of a Screen 520NX inkjet press, which was installed in September and is currently operational. With an emphasis on uncoated stocks, the new press complements its existing 520HD which has now been in service for over 3 years. Both presses are located in Centreville, Md. and staffed 24 hours per day, and capacity is exclusively and uniquely sold to the trade. Prior to purchasing its first inkjet press, Tidewater saw an opportunity to partner with letter shops that were being asked to provide inkjet printing but did not have substantial volume to justify the investment in inkjet. This model which Tidewater calls an “inkjet revolution”, sought to supply the same wholesale customers that purchase forms and direct mail inserts inkjet printed product, to include rolls of forms, folded personalized letters, self-mailers, and post cards. With the 2nd inkjet press, Tidewater not only increases its capacity which improves flexibility, but the Screen NX adds a new economy and capability for uncoated direct mail letters.