SG360° Delivers Boutique Direct Marketing Services on a Mass Scale (piworld.com)

What a year. No one in the industry could have foretold it. Now we’re all doing our best just to come to the end of it in safety.

2020 will be remembered for many things. One of them should be that it was the year in which innovation often came to mean the same thing as business survival.

Everything that has happened to printing firms as a result of the pandemic is unprecedented. This means everything they have done in response to it has obliged them to improvise. To rethink. To come up with new ways of protecting their employees. To pivot to completely different methods of interacting with customers. In short, to innovate.

As we’ve done the past several years in Printing Impressions, we profiled six companies that remain alive and well in the printing industry. This year, we’re presenting these portraits of Innovators in tribute, not just to the companies themselves, but to every printing business that has survived the trials of 2020 by being innovative. Here is a profile of one of our Best-in-Class Innovators.

SG360°
“One of our clients recently referred to us as the ‘Swiss Army Knife’ of direct marketing providers,” John A. Wallace Jr., president and CEO of SG360°, says. If the client had declared the company to be direct marketing’s equivalent of the famous Wenger 16999 Swiss Army Knife Giant — a 2-lb., 12˝-long pocket toolbox containing 87 implements and 141 separate functions — he probably wouldn’t have been embarrassed.

The comparison may be exaggerated, but not by much. Wallace points out that the “360°” in the company’s name reflects its determination to give customers everything they need to conduct successful direct marketing campaigns under one roof. In this, he contends, SG360° is unique, because its only business is direct marketing through hyper-targeted mailings, in volumes as massive or as minuscule as the customer desires.

“We have the greatest breadth of capabilities across print manufacturers focused solely on direct marketing,” Wallace states, noting the array of web offset, sheetfed offset, and digital presses at work in the paper company’s main plant in Wheeling, IL. Established by the Segerdahl family in 1956 as a web offset printer, SG360° still relies extensively on that process, supplementing it with inkjet imprinting, in-line finishing, and other features that expand its versatility for modern-day direct mail.
more at source: https://www.piworld.com/article/innovator-sg360-boutique-direct-marketing/