3 Steps for Navigating New EPR Laws (packagingdigest.com)
As US states embrace extended producer responsibility (EPR) programs, brand owners can proactively design or redesign packaging to come out ahead — and win over eco-minded consumers in the process. In states like Maine and Oregon, new laws are being introduced to bolster municipal recycling initiatives. Dubbed Extended Producer Responsibility Programs (EPRs), the policies aim to reduce the volume and toxicity and increase the recycling of packaging material. EPR programs will also take the cost of recycling off of taxpayers and put them onto manufacturers by taxing them based on the recyclability of their materials. These laws have the potential to create real change two-fold: One, by offering fundamentally expensive municipal recycling programs a lending hand with operating costs, while simultaneously encouraging consumer packaged goods (CPG) companies to reduce their carbon footprint. Given many recycling programs across the country have been suspended due to collection costs and inefficiencies, it’s not surprising that many other states are considering similar regulation.