Several Jersey Local Papers Will Convert To Nonprofit Status (mediapost.com)

1. The rate increase. There is no way to get around it or ignore it — perhaps the single biggest topic of conversation at this years’ event was the postal rate increases. 2. Mail is becoming a luxury item. On the heels of the rate changes, many are noting that brands are beginning to see the mail component of their marketing campaigns as more of a luxury line item. 3. Design is critical. While certainly not a new phenomenon, the design of the mail piece is only becoming more critical. 4. Postal discounts are more critical than ever before. Speaking of postal discounts, there are a lot of programs out there that brands and mailers could — and should — be taking advantage of, and those discounts are shifting and changing. 5. Direct mail works. Direct mail is still the single marketing channel that gets the most return on investment of every platform — multiple sessions noted that ROI for direct mail sits at around 40%, which is significantly higher than any other channel.

FY2022 fourth quarter service performance scores covering July 1 through August 5 included: *First-Class Mail: 93.1 percent of First-Class Mail delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter. *Marketing Mail: 94.2 percent of Marketing Mail delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter. *Periodicals: 86.3 percent of Periodicals delivered on time against the USPS service standard, consistent with performance from the fiscal third quarter.

After a gruesome showing in April with U.S. total retail sales plummeting to recession-level numbers, May spending made an unexpected recovery as states allowed more retail stores to reopen. The easing of coronavirus-related business closures and stay-at-home orders gave overall retail a much-needed boost, yet the recent surge in online and other nonstore sales as people were forced to place orders from the safety of their own homes showed no signs of slowing last month, new U.S. Department of Commerce data shows. Consumer spending through nonstore channels increased 24.6% year over year in May—the highest growth rate ever recorded for the month, according to a Digital Commerce 360 analysis of the Commerce Department’s advance monthly figures released Tuesday. Numbers exclude estimated fuel sales. The jump also represents the second-largest year-over-year uptick of any month in the history of the agency’s available data, falling behind only December 2019, when nonstore sales swelled by 25.7%.