LL Bean unveils ‘invisible’ newspaper ad — unless it’s viewed outside
Outdoor clothing retailer L.L. Bean has created an advertisement that is only visible when viewed… outside.
Its ad featuring a new manifesto encouraging people to "Be an outsider" ran in The New York Times on Friday.
When viewed in sunlight, the text is revealed, including the lines: "Just step outside your front door, and you've arrived. You can forget your age, your worries, even your bathing suit. Just don't forget to bring your friends."
The ad, created with The VIA Agency, was produced using photochromic ink. "As part of L.L.Bean's 'Be an Outsider' campaign, The VIA Agency wrote a manifesto to serve as an invitation to all people to join L.L.Bean outside, because outside is where we all belong," a spokesperson for The VIA Agency told CNBC in an emailed statement. Click Read More below for more of the story.