Seven Strategies to Navigate USPS Regulations for Effective Self-Mailers (piworld.com)

Unit sales of print books rose 10.9% in the week ended Feb. 20, 2021, over the comparable week in 2020, at outlets that report to NPD BookScan. The adult fiction category had a solid week, with unit sales up 20.5% over the week ended Feb. 22, 2020. A Court of Silver Flames by Sarah J. Maas was the top title, selling nearly 95,000 copies in its first week. In second and third place on the adult fiction list were two Kristin Hannah titles: The Four Winds, which sold more than 46,000 copies, and Firefly Lane, which sold more than 20,000 copies. YA fiction print unit sales jumped 47.7% over 2020, as E. Lockhart’s We Were Liars remained #1 on the category list, selling more than 15,000 copies. Adam Silvera’s They Both Die at the End was second, selling just over 11,000 copies. Stamped by Jason Reynolds continued to lead the YA nonfiction list as the category posted a 55.4% increase over 2020.

Bonnier LLC, a media company respected for its iconic publications in the marine category, has restructured its business across all operations to prioritize experiential events as its growth engine for the future. The Florida-based company is harnessing the power of media as a means to accelerate consumer interactions across a wide spectrum of outdoor activities. With its new mission to fuel the passion of outdoor enthusiasts, Bonnier is reshaping itself to become the nation’s leading outdoor adventure company. “We see ourselves almost back in startup mode,” said Dr. Jens Mueffelmann, Executive Chairman. “We’re taking on the mindset of a new company with a new mission and branding, a new leadership team and investors, a new structure and way of working, and a new future. We are now fully focused on growth. Game time!” In adopting its new “We Are Outdoor Adventure” branding, Bonnier is doubling down on its core mission: to fuel passion for fishing, boating, sailing, motorsports, hunting and travel. This mission is also reflected in the company’s new corporate website, bonniercorp.com, launched this month, which showcases Bonnier’s integrated brands and category dominance.

A summary of results for the third quarter ended October 31, 2020 as compared to the third quarter ended November 2, 2019: -Net sales of $820 million, down 5% as compared to last year, reflecting the adverse impact of COVID-19 on store sales. -Digital net sales increased 43% to $382 million reflecting robust growth in every month of the quarter. -Gross profit rate improved 390 basis points to 64.0% on higher average unit retail and lower average unit cost, benefiting from inventory shrink favorability of approximately 100 basis points and changes in foreign currency exchange rates of approximately 90 basis points. -Operating income improved to $59 million and $65 million on a reported and adjusted non-GAAP basis, respectively, as compared to $14 million and $25 million last year, on a reported and adjusted non-GAAP basis, respectively. -Generated positive operating cash flows of $63 million during the third quarter ended October 31, 2020, ending the quarter with $813 million of cash and equivalents and liquidity of approximately $1.2 billion.