Flat Sales Identified as Top Industry Problem
In PW’s annual salary and jobs survey, 25% of the 442 respondents picked flat sales as the #1 issue facing the industry in 2017. It narrowly edged out competition from other media, identified by 24% of respondents as the most important issue.
While book publishing has fared better than some other media in the digital age, there has been no growth over the past five years. According to the Association of American Publishers’ recent StatShot report, total industry sales fell to $26.24 billion in 2016, down 5.1% from 2015. Between 2012 and 2016, sales fell every year except 2014, and over the five-year period sales dropped 5.3%. Within the trade segment, sales rose 1.5% in 2016 over 2015 and were up 1.3% in 2016 over 2012.
The lack of real growth in the industry, in some ways, has likely been caused by the other issues highlighted in the survey. Certainly, publishers must compete with the many new entertainment options available to consumers to get attention for their books, and the explosion of video games and the growing use of social media has made reading books less popular. Click Read More below for more of the story.