European Consumer Preference For Printed Materials Has Recovered Post Pandemic
Carried out every two years, the Two Sides Trend Tracker survey is one of the print and paper industry’s largest examining consumer preferences and perceptions of print, paper and paper-based packaging. This huge piece of research questions more than 10,000 consumers in 16 countries across the world, from South America and the United States to South Africa and Europe, and provides an assessment of consumers’ attitudes towards print and paper. “The Trend Tracker 2023 survey seeks to understand consumer perceptions across a wide range of topics relating to print, paper, paper packaging and tissue products,” says Jonathan Tame, Managing Director of Two Side Europe. “Having carried out the same research in 2017 and 2021, we are able to assess how these perceptions have changed over time, and have uncovered some interesting trends, including the effect that the pandemic has had on consumers’ reading habits.”