SEE Launches Digital Packaging Brand prismiq™

Sealed Air (NYSE: SEE) today announced the introduction of prismiq™ – a digital packaging brand with a portfolio of solutions for design services, digital printing and smart packaging.

“The future of digital packaging and graphics is here. prismiq™, powered by our state-of-the-art digital printing technology is creating game-changing value for customers, enabling touchless automation both in our facilities and our customers’ operations, and making sustainability for packaging real,” said Ted Doheny, President & CEO of SEE.

The prismiq™ brand offers three solution categories: “With your smart phone, prismiq™ will allow you to see inside the package. Through the SEE™ Mark, multiple data signatures can be transmitted to your phone (QR, bar codes, RFID, recycling codes, date and time stamps, etc.) enhancing the human experience,” said Sergio Pupkin, Chief Growth & Strategy Officer at SEE.

Smart Packaging: prismiq™ eliminates waste and excess packaging while enhancing products and customer engagement. SEE’s end-to-end cloud-based platform generates package-specific digital IDs that collect and manage data along the value chain.

Design Services: SEE designs packaging made to be connected for brand owners. Our team of nearly 200 design specialists work with customers around the world to create custom graphics, design new concepts, and conduct performance testing.

Digital Printing: SEE systems can run multiple designs on a single order, print serialized/digitized codes and images that are package-specific, and allow customers to have flexible order quantities as well as faster turnaround times.

“prismiq™ offers a one-stop, integrated approach to make packaging brilliant. We are embedding digital printing capabilities within our manufacturing operations, our customers’ operations and bringing packaging to life in consumers’ homes,” said Carrie Giaimo, Executive Director of Smart Packaging and Design at SEE.

SEE has invested approximately $100 million in digital transformation, including its most recent development: the prismiq™ 5540 (the world’s largest, fastest, flexible digital printing system). This system is first of its kind, capable of wide web, high speed, full-color (including metallics and invisible ink) and double-sided digital printing on flexible and shrinkable materials.
https://ir.sealedair.com/news-releases/news-release-details/see-launches-digital-packaging-brand-prismiqtm

Related Posts

Amcor announces breakthrough healthcare lidding technology for combination products

Amcor announced the launch of a proprietary healthcare lidding technology that will be utilized for combination products – those consisting of two or more regulated components (device, drug or biologic). This latest innovation from Amcor is based on a patented inert film development and laminate design. It provides a lidding solution that can withstand heat sterilization, the process of preserving and sterilizing items, while preventing drug uptake into the packaging. The packaging solution is ideal for combination healthcare products, such as devices with an Active Pharmaceutical Ingredient (API) that forms the basis of a medicine. It ensures machinability, integrity after sterilization, as well as a convenient peel opening for patients. The features of the new product complement Amcor’s existing healthcare portfolio, which range from lidding for demanding sterilization environments to high barrier overwraps protecting eye droppers and medications for the eye. Amcor collaborated with Johnson & Johnson Vision over the course of several years to develop the lidding technology for use with contact lenses. ch company contributed specific skills and perspective, notably Amcor’s expertise with film extrusion, lamination and conversion for healthcare, and J&J Vision’s expertise on ophthalmic device packaging requirements.

Huhtamaki has sold its confectionary trademark portfolio

Huhtamaki has sold its confectionary trademark portfolio to Highlander Partners, a US based investment firm. Related to the sale, an after taxes gain of approximately USD 16 million will be booked as an item affecting comparability (IAC) during the second quarter of 2018. The sold trademark portfolio was related to Huhtamaki's confectionary business divested in 1996.

Metalvac FP: Designed by Lecta for flexible packaging applications

Metalvac FP is Lecta's metallized paper designed for flexible packaging applications that do not require any specific barrier properties, suitable for final applications like chocolate and ice cream cone wrappers as well as other food packaging applications without barrier requirements. The main feature distinguishing this metallized paper is the special treatment applied to it, in accordance with current regulations, to prevent it giving off odors that could alter the smell and taste of food. Metalvac FP undergoes a sensory test whereby the tiniest trace of unusual smells and taste can be detected. Additionally, our paper has several characteristics that make it suitable for this kind of application. The most important are flexibility to be adaptable to various packaging formats, strength and printability for vibrant, high-quality graphics designs and branding.
Back To Top
×Close search
Search