Quad enters the branded solutions market
Quad/Graphics Inc. is expanding into the $26.6-billion branded solutions market1. The move strengthens Quad’s already robust portfolio of integrated solutions that helps marketers make more direct and meaningful connections with customers and employees. Building on the company’s rigorous process for managing supplier relationships and commitment to quality, Quad’s branded solutions group aims to offer a seamless and brand-aligned approach to unforgettable “merch,” including tradeshow giveaways, corporate gifts, employee uniforms, incentive programs, special events and more. Quad’s curated approach to delivering promotional items that foster loyalty and connection also relieves marketers of the burden of managing a complex branded goods program.