UPM Raflatac RAFNXT+ is the world’s first CarbonNeutral® certified label material
Global consumer brands are facing increasing pressure from governments and consumers to improve their sustainability. Reducing the footprint of packaging and labelling is one critical area where sustainability can be improved. Compensating for today’s unavoidable emissions, UPM Raflatac has announced that RAFNXT+ is the world’s first CarbonNeutral® certified label material. Sustainable packaging and carbon neutral labelling, clearly explaining both the packaging and the labelling’s sustainable components, are increasingly seen as an important step to encourage consumers to purchase more sustainable products. To help their many customers take positive climate action, in 2019, UPM Raflatac announced that RAFNXT+ was the world’s first label material verified by the Carbon Trust to reduce its carbon footprint and help mitigate climate change. Now, the company has taken a step further and has introduced its RAFNXT+, the world’s first CarbonNeutral® label material certified as a CarbonNeutral® product by Natural Capital Partners.