Hearst Magazines Announces Strategic Investment Across Print Portfolio
Hearst Magazines announced the launch of Premium Print, a strategic initiative that includes a multimillion-dollar investment across its portfolio of more than 25 brands to further strengthen its position in the marketplace and enhance the quality of its print products. The announcement was made by Hearst Magazines Acting President Debi Chirichella and Hearst Magazines Chief Content Officer Kate Lewis. “Our magazines are at the heart of our brands and our business, the foundation of our editorial mission and vision,” Chirichella said. “For the benefit of our audiences and our marketing partners, we’re focused on producing the highest quality print products and providing an outstanding content experience that is engaging on every level.” The additional investment will improve the product of several Hearst Magazines print properties through new, larger formats, higher-quality paper and improved editorial ratios.