Quad/Graphics Delivers In-Magazine Product Sample for Marc Jacobs
Quad/Graphics announced that it has released Marc Jacobs’ newest mascara brand in Quad’s PromoPage™ sampling carrier affixed to a major fashion publication. The publication targeted 50,000 subscribers to receive the full-sized mascara product sample with their home-delivered issue. To see a video of the revolutionary solution, visit http://go.qg.com/publishing-innovation. Product sampling is an important marketing strategy in the United States, accounting for $34 billion in marketing spend in 20161. In addition: • 81% of consumers agreed that experiencing a product increases their comfort level when purchasing2. • 94% of households stated that sampling is a good determining factor of product effectiveness3. • 92% of consumers surveyed reported they bought a product after trying a sample4. Click Read More below for additional information.