Sappi’s Marketing Thought Leadership Showcases the Power of Print

Sappi North America, a leading producer and supplier of diversified paper and packaging products, today launched its new educational site, POP from Sappi, for marketers, creatives, designers and printers looking to innovate in their categories. Sappi’s marketing leadership, insights and analysis now have one convenient online home, which will be updated regularly with case studies, industry trends and insights, paper inspiration, free resource downloads, and more.

“Sappi has a longstanding history of educating and inspiring creative thinkers from around the world through print resources,” said Patti Groh, director of marketing communications, Sappi North America. “As a thought leader in this space, we hope that this site will become the go-to resource for those looking to make a greater impact in their marketing campaigns. POP will allow us to showcase some of our most insightful projects in a dynamic and digestible way, demonstrating that print through sensory engagement and improved recall is essential to memorable brands.”

The site has launched with two feature stories: “Haptics: The Science of Touch” and “Direct Mail in a Digital Age.” “Haptics” will explore how marketers can use the sensory experience of touch to influence customers. As a medium that’s made a comeback in recent years as the technological landscape has evolved, “Direct Mail” will provide users with the tips and insights to ensure that their efforts deliver results. Over time, POP will expand to address challenges facing marketers in the ever-evolving landscape by delivering fresh content and perspectives.

The name POP from Sappi was inspired by big ideas that empower Sappi’s work — the Power of Paper, the Power of Print, the Power of Packaging — all fitting under a short acronym with a lot of punch: POP. In addition to helping creative thinkers think even bigger, the new site will further differentiate Sappi by continuing to elevate its position as a marketing innovations partner through owned content and thought leadership.
https://www.sappi.com/sappi’s-marketing-thought-leadership-showcases-power-print

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