Appleton Coated Launches Ethos® Offset and Lightweight Opaque Swatchbook
“We have been making offset since 2010 and lightweight opaques since 2013,” explains Jim Bird, Appleton Coated’s uncoated product manager, “and our uncoated products have an excellent reputation with our customers.” Bird continues, “The Swatchbook is a tool that showcases the grades and is an extension of the brand’s continued growth in the market.” “The Offset section of the book features a comparison of 100% Post-Consumer Recovered Fiber (PCRF) Offset, 30% PCRF Offset, and Virgin Fiber Offset to showcase the printed and unprinted excellence of these three offerings.” Bird continues, “Customers are remarking that our sustainable options are virtually indistinguishable from their virgin counterparts. A notable benefit of the book is that every grade and basis weight shown in the book features printed and unprinted examples.” Click Read More below for additional detail.