Sandy Alexander, a Snow Peak Capital Portfolio Company, Acquires Abbott Communications Group

In support of the important work underway to advocate for the advancement of diverse talent in the creative industry, Quad is contributing $25,000 to a scholarship program at the Brandcenter at Virginia Commonwealth University (VCU), a two-year full-time master’s program dedicated to developing the next generation of creative talent. The Brandcenter at VCU is among the preeminent advertising and design programs in the country, and Quad’s donation will directly support the Brandcenter & Rising Endowed Scholarship, which provides need-based assistance to diverse students looking to make an impact in the fields of advertising, marketing, branding and communications.

How well do you communicate the value of direct mail to your customers? For many years now, direct mail has been bashed for being too old school and past its time. The reality is far from that. Direct mail response is on the rise. Consumers enjoy getting direct mail that is applicable to them. When direct mail is targeted correctly it will not be considered “junk mail.” Yes, even millennials and Gen Z like to get mail. Here are a few reasons people like to get mail: *It's delivered to their home through no effort on their part. *It can be fun (get creative and think outside of the box). *It's way to save money (people like a good deal). *It’s informative (people are curious). *It’s easily kept for future reference or use (use a magnet, they can then post on the fridge).

As the first company in packaging industry, DS Smith had opted for the revolutionary digital pre-printing technology for medium and large-scale productions in one of their British locations. Now, the company celebrated the commissioning of the second HP T1100S digital pre-printing machine in their site in Fulda, Germany, opening up entirely new possibilities of brand activation and brand protection for their customers. Together with about 180 guests of leading brands, DS Smith celebrated the official commissioning of the digital pre-printing machine at their site in Fulda. In presentations, workshops and during the official commissioning, the new possibilities this revolutionary printing technology provides for the producers of branded articles and for industry were in the centre of attention. Click Read More below for additional information.