RRD Expands Linerless Label Capacity to Meet Demand with a More Sustainable Alternative
R.R. Donnelley & Sons Company announced it has increased its capacity for direct thermal linerless label production by approximately 40% as a direct response to client demand. With the recent installation of an additional linerless press at its plant in Monroe, WI, RRD is positioned to provide an innovative and readily available labeling solution that answers calls for both heightened productivity and sustainability. In the early 1990s, RRD was the first to develop, utilize commercially, and patent linerless labels. Today, this solution continues to improve profitability for RRD clients through operational effectiveness due to the elimination of the backing paper (liner). Conventional labels have a liner, where the label is pulled off a silicone-coated backer which is typically non-recyclable. This is one of the biggest drivers of waste in a label’s lifecycle. RRD’s linerless labels, however, deliver: *Up to 60% more labels per roll, reducing the downtime required to change rolls *Greater sustainability by eliminating liner waste *Minimized costs through reduced freight, warehousing, and liner disposal *Improved workplace safety through the elimination of slick silicone liners