Ruling Against Ad-Tech Company Spurs New Lawsuits Over Tracking (mediapost.com)

Last month, a federal appellate panel revived claims that ad-tech company NaviStone violated a Pennsylvania wiretap law by allegedly tracking users who visited online retail sites. Since then, at least 10 new lawsuits with similar allegations have been filed against other web companies — including online pet store Chewy.com, travel service Expedia, and real estate company Zillow.com — NaviStone’s lawyers said in papers filed Friday with the 3rd Circuit Court of Appeals.

In a letter filed Friday with the appellate court, NaviStone’s lawyers write that the new cases “illustrate that the panel’s decision effectively renders any company with a website accessible in Pennsylvania” subject to a lawsuit alleging violations of the state’s wiretap law.

NaviStone is calling attention to the new cases to bolster its request that the 3rd Circuit reconsider its recent ruling.
more detail at: https://www.mediapost.com/publications/article/378076/ruling-against-ad-tech-company-spurs-new-lawsuits.html

Related Posts

Magna Upgrades U.S. Ad Outlook Marginally, Cites Second Half Growth (mediapost.com)

IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. Magna's 2023 estimate still is down dramatically from its first estimate published in June 2022, but has been climbing steady since it bottomed out at +2.5% in June 2023. Magna's 2024 estimate has climbed steadily since benchmarking it at +7.3% in June 2023.

RRD Marketing Solutions Ranked One of the World’s Biggest Agencies in Annual Ad Age Report

R.R. Donnelley & Sons Company (RRD), a leading global provider of marketing, packaging, print, and supply chain solutions, earned recognition in Ad Age’s 79th Agency Report as one of the world’s biggest agencies. The 2023 report represents the fifth consecutive year RRD Marketing Solutions is featured in the agency report. Produced by Ad Age DataCenter, the industry’s most authoritative source of competitive intel, the Ad Age Agency Report includes listings of advertising, marketing services, and media agencies based on 2022 revenue.

Is Your 0-12 Month Customer File Shrinking?

If you’re unsure about the answer to this question, I strongly advise you to pause for a moment and check. In light of the persistent rise in inflationary expenses, many brands are cutting back on their acquisition efforts without closely monitoring the potential shrinkage of their customer file. To illustrate this point, consider the case of one brand’s decision in 2022, which reduced its acquisition circulation by 34%, resulting in a 24% reduction in the 0-12M customer file. This reduction in the customer file meant they had fewer individuals to target with print materials throughout the year. Consequently, this contraction led to an estimated loss of $1,500,000 in top-line demand for 2023. There are many ways to dial in your acquisition efforts without aggravating your budget, but below are my top 5 strategies to consider as you plan 2024: read more at: https://cohereone.com/is-your-0-12-month-customer-file-shrinking/?utm_medium=email&_hsmi=280440906&_hsenc=p2ANqtz--2RMCk0KRLkt8nQfXB5LCibiZOfPApH28buNWyQ4TmEgBnqOxHmPz76aYYMnO60Vqexl-n9Gv33ljTKJ9fvU8POCXtPpJmsno09JIHt5RBjxnUtkE&utm_content=280440906&utm_source=hs_email
Back To Top
×Close search
Search