RRD Launches Full Suite of 3D Solutions to Bring New Dimensions to Interactive Customer Experiences

R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today announced a suite of 3D solutions to help manufacturers and retailers create rich user experiences and accelerate go-to-market speed. Designed to leverage the power of emerging technologies, such as 5G and spatial web for the Internet of Everything (IoE), RRD’s end-to-end 3D suite features modeling, animation, rendering, and interactive experiences, which enables simulations and digital prototyping that maximize the potential of augmented reality (AR) and mixed reality (MR).

Recent research shows that the integration of 3D solutions into online shopping experiences can lead to 40 percent higher conversion rates. RRD’s new solutions allow companies to create intuitive, personalized experiences, which contribute to a deeper level of customer engagement, higher conversions and improved brand recall.

“It’s no longer enough to have a solid product, service or solution. Today, companies must create experiences that are just as exciting, memorable and innovative as the goods and services they are selling,” said Kiran Shankar, President, RRD GO Creative. “As businesses pivot from a product-centric to a customer-centric mindset, RRD’s 3D solutions will capitalize on smarter, faster networks and advanced technology to provide deeper levels of engagement from concept to customer.”

RRD’s 3D solutions enable benefits in multiple areas, such as:
*Simulating the in-store shopping experience: 3D solutions can help bridge the gap between e-commerce and brick-and-mortar, especially when options are limited due to social distancing measures. RRD’s solution, coupled with our AR/VR capabilities, can help retailers create highly engaging and measurable immersive experiences.
*Optimizing global supply chains: 3D can also help improve business processes and decrease time-to-market. For example, 3D renderings and digital prototyping can eliminate the need for product photography, which can result in major cost savings. These solutions can help product companies build “digital twins” of actual products to aid in planning go-to-market strategies. Simulated product and packaging testing can eliminate the need for large spending on physical prototypes.
*Transforming e-learning: both product training and standard operating procedure training are readily transformed with RRD’s 3D suite. Immersive and interactive training improves output quality and contributes toward superior employee and customer experiences.

“The path to creating value for businesses in the age of AR and VR is through experimentation with 3D solutions. The ability to present richer user experiences while accelerating go-to-market speed will be a powerful competitive differentiator for brands and manufacturers,” said Andy Lewkowicz, Senior Vice President, RRD GO Creative. “With the addition of our end-to-end 3D solution suite, RRD is continuing to showcase our expertise in creative services, all under one roof.”
https://investor.rrd.com/news/news-details/2021/RRD-Launches-Full-Suite-of-3D-Solutions-to-Bring-New-Dimensions-to-Interactive-Customer-Experiences/default.aspx

Related Posts

Skip Bray Named President of Midwest Commercial Printer, Modern Litho-St. Louis

Modern Litho announces long-time General Manager, Skip Bray has been named President of Modern Litho-St. Louis as of July 1, 2022. Under Bray’s leadership, Modern Litho-St. Louis, a division of Modern Litho-Print Co., has grown in every measure of the word in revenue, employees, facility space and significant expansion of product and service offerings to its customers. This growth is a result of both organic customer attraction/retention and strategic acquisitions of several St. Louis Metro based printing companies including Midtown Printing (2013), Trio Printing (2018) and Mulligan Printing (2020).

RRD Amends Existing Stockholder Rights Plan

R. R. Donnelley & Sons Company announced that its Board of Directors has approved an amendment of the Company’s stockholder rights plan. The amendment raises from 10% to 15% the level of beneficial ownership of RRD common stock the acquisition of which by a person or group (other than certain passive institutional investors) would result in the rights becoming exercisable. The Rights Plan is scheduled to expire on August 28, 2021. The Board has noted that, in light of present circumstances, there is continuing potential for one or more persons or groups to gain undue influence over or control of RRD through open market accumulations or other tactics. Accordingly, the Board expects that under current circumstances it would approve an extension of the Rights Plan and submit the Rights Plan to stockholders for ratification at the Company’s 2022 annual meeting of stockholders. As currently contemplated by the Board, if such stockholder ratification were obtained, the Rights Plan as so extended would expire on August 28, 2022; otherwise, the Rights Plan would expire at the close of business on the first business day following the certification of the voting results for the Company’s 2022 annual meeting of stockholders. The intent of the Rights Plan is to promote the best interests of all stockholders, and, if the Rights Plan is extended in August of this year, all stockholders will have the opportunity to vote on the Rights Plan in May 2022 at the Company’s 2022 annual meeting of stockholders.

The Boxmaker to Acquire Tango Press (whattheythink.com)

Tango Press, headquartered in Springdale, AR, opened in 2016 as an all-digital production plant for corrugated packaging and displays. The company has a reputation in the marketplace for providing high-impact packaging and displays that meet customers’ unique needs, timeframe, and price points. “The acquisition of Tango Press is a perfect complement to The BoxMaker and our web-to-print brand, Fantastapack.com. This addition gives us the opportunity to expand our reach and improve product distribution for digitally printed and finished packaging to businesses throughout the United States,” said Richard Brown, President and Co-Owner of The BoxMaker. “As an all-digital production plant, Tango Press’ business model and culture are a natural fit for The BoxMaker and we look forward to the expanded benefits that our combined facilities will deliver to clients.”
Back To Top
×Close search
Search