RRD Enables Safer, NFC/QRC-Powered Interactions with New Touchless World™ Solution

R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of marketing and business communications, today introduced Touchless World by RRD™, a comprehensive set of solutions that leverage the power of dynamic, strategically located, scannable smart tags designed for smartphone engagement.

According to a recent consumer survey from the Shekel Group, 87% of consumers prefer shopping in stores with touchless or robust self-checkout options during the COVID-19 pandemic. Even before the virus went global, contactless options were expected to grow by 200% by 2025. RRD’s Touchless World solutions are designed to make consumers feel safe throughout the entire shopping experience, up to and including payments. With Touchless World by RRD, every brand touchpoint can be contactless — and capable of activating powerful data, delivering contextual, personalized messaging.

Enhanced with NFC, QRC, or other 2D/3D code technology, these scannable smart tags become powerful when RRD expertly integrates them with labels, retail signage, commercial print, packaging, forms, and direct mail. After a quick scan using a smartphone, dynamic content is delivered to the end-user. In addition, RRD provides content development, campaign management, and data analytics services required to bring these customer interactions to life.

“When you take into account the two billion NFC-enabled devices that are in use today, and you combine that figure with RRD’s unique capability to incorporate Touchless World technology into existing products, there are endless opportunities for our clients to leverage,” said Ken O’Brien, Executive Vice President and Chief Information Officer, RRD. “We can deploy this comprehensive solution to address consumer concerns and provide clients with a real-time source of valuable data on customer behavior.”

Designed to make consumers feel safer in the near term, Touchless World solutions are also a critical driver for the creation of new marketing and commerce ecosystems for RRD clients. This technology is paving the way for cutting-edge customer engagement strategies, required as businesses adapt to the “new normal” of consumer expectations in 2020 and beyond.
https://investor.rrd.com/news/news-details/2020/RRD-Enables-Safer-NFCQRC-Powered-Interactions-with-New-Touchless-World-Solution/default.aspx?_ga=2.83142224.754714512.1603282477-574243306.1600258102

Related Posts

Sun Chemical to Showcase Latest Offerings at INFOFLEX 2018

During FTA INFOFLEX 2018, Sun Chemical will highlight a new ink with excellent smear resistance and its portfolio of eco-friendly inks, while showing how its full line of coatings, inks, and adhesives can produce packaging that pops off the shelf and enhances pressroom efficiency.

Sun Chemical’s Full Portfolio of Solutions for Narrow Web on Display at Flexo and Labels 2022

During Flexo and Labels 2022, Sun Chemical will showcase its complete portfolio of solutions for narrow web, tag and label markets, highlighting the sustainability benefits of its latest product and service innovations. Using the theme “Power of Labels,” visitors of stand 6 will learn about Sun Chemical’s ongoing investments in the region and discover how the company’s commitment to sustainability is fundamental to its innovation and product development.

LSC Communications Reports Fourth-Quarter and Full-Year 2017 Results

Fourth quarter net sales were $999 million, up $80 million, or 8.7%, from the fourth quarter of 2016. After adjusting for acquisitions, changes in foreign exchange rates, and pass-through paper sales, organic net sales decreased 4.6% from the fourth quarter of 2016. Fourth quarter 2017 net loss was $58 million, or $1.68 per diluted share, compared to net income of $9 million, or $0.26 per diluted share, in the fourth quarter of 2016. The effective tax rate for the fourth quarter of 2017 reflected $24 million of one-time provisional tax expense related to the enactment of the Tax Cuts and Jobs Act, which will be further detailed in the 2017 Form 10-K, as well as the impact from non-deductible goodwill impairment charges. Non-GAAP adjusted EBITDA in the fourth quarter of 2017 was $85 million, or 8.5% of net sales, compared to $80 million, or 8.7% of net sales, in the fourth quarter of 2016. Click Read More below for additional information.
Back To Top
×Close search
Search