Royal Mail Market Reach Launch Latest Report, Mail Matters More Than Ever

Covid-19 has changed consumer behaviour – perhaps forever. People are spending more time at home and this trend is set to continue. The way we consume media and the way brands build trust and drive customer action has also changed. It has never been more important for brands to build deeper, more engaging relationships with their customers.

The latest insights, from Royal Mail Market Reach and JICMAIL, reveals the vital role physical mail is playing in a disrupted media landscape. During the initial lockdown, a record 96% of all mail was engaged with. Frequency of exposure to mail was at its highest ever recorded by JICMAIL and mail-driven online behaviour has increased by 70%*.

The free guide is packed full of insight, stats, infographics, useful content, resources and tips on how to deliver effective and measurable direct mail campaigns to drive ROI for your business.

Download the guide now and see why mail matters more than ever!

Remember, print marketing isn’t only effective, it’s also sustainable.
more detail at: https://www.twosides.info/UK/mail-matters-more-than-ever/

Related Posts

Hearst Magazines Launches Aura

Hearst Magazines, the world’s largest lifestyle publisher, announced the launch of AURA, a revolutionary, first-party ad targeting tool that utilizes proprietary AI-enabled technology and multi-dimensional contextual, behavioral and commerce signals to connect advertisers to their most valuable and engaged customers at scale. The announcement was made by Hearst Magazines President Debi Chirichella and Global Chief Revenue Officer Lisa Ryan Howard. AURA analyzes and activates Hearst’s broad and deep portfolio of first-party data and hundreds of millions of purchase actions from Hearst’s 145 million monthly visitors across its portfolio of more than 25 U.S. brands. The next-gen tool — which leverages a new, proprietary content taxonomy and sophisticated AI — provides a more comprehensive picture of a user than ever before and makes predictive and informed decisions about which ads to serve. The tool will expand globally across Hearst’s 50 brands and 300 million users in late 2024.

Magna Upgrades U.S. Ad Outlook Marginally, Cites Second Half Growth (mediapost.com)

IPG Mediabrands Magna unit this evening released the latest in a series of quarterly updates on the U.S. ad spending outlook, increasing its 2023 estimate up two-tenths of a point, and its 2024 projection up four-tenths of a point. Magna's 2023 estimate still is down dramatically from its first estimate published in June 2022, but has been climbing steady since it bottomed out at +2.5% in June 2023. Magna's 2024 estimate has climbed steadily since benchmarking it at +7.3% in June 2023.

IPG Study Finds Strong Link Between Ad Personalization And Effectiveness (mediapost.com)

A new study from Interpublic’s Magna and the IPG Media Lab reinforces the idea—embraced by the industry for a number of years now—that ad personalization is one of the best techniques to help brands deliver more relevant and effective ad experiences. The study focused on three key ad categories—auto, retail and finance—and includes responses from more than 6,000 participants. Testing was conducted on two audience types: brand target demographics and high-value audiences based on people-based IDs created by precision targeting platform Kinesso. Six types of data sources for personalization were tested: demos, past purchases, location, life events, search terms and precision messages for high-value audiences. The study found that most forms of ad personalization had some value and that higher levels of personalization were more effective at shifting difficult-to-move metrics.
Back To Top
×Close search
Search