Georgia-Pacific Products with Purpose
Georgia-Pacific recently relaunched its Quilted Northern Ultra Soft & Strong® sub-brand to provide what one could say is a two-for-one deal. Combining both a sustainable bath tissue product that consumers can feel good about purchasing, while being able to enjoy the same premium comfort and quality. “Consumers today often believe they have to choose between bath tissue products that are either comfortable or sustainable, and we don’t think they should have to choose,” said Vivek Joshi, General Manager of Retail Bath Tissue at Georgia-Pacific. “When we decided to relaunch the Quilted Northern Ultra Soft & Strong® sub-brand, our vision was to produce the same comfortable bath tissue our consumers know and love, but to do so in way that ensures they can feel good about purchasing a product that’s made with the environment in mind. While we are the experts when it comes to developing a more energy and water-efficient manufacturing process, for the tree plantings it was important to us to work with experts like the Arbor Day Foundation® who can help ensure that the plantings are done in the appropriate areas and are well taken care of at the proper stages for healthy forest rehabilitation.”