REWE Challenged To Justify Their Decision To Remove Paper Flyers From Their Marketing

Two Sides has written to the German retail group REWE about making misleading statements concerning the environmental impact of print communications.

Two Sides, the global organisation dedicated to promotion of the sustainability of print, paper and paper packaging, has written to REWE following the German retail group’s published decision to cease production of its weekly promotional paper flyers from 1st July 2023. In a press release published in July 2022, REWE stated that:

“This will have a huge impact on the environment, climate, and the sustainable use of resources, saving more than 73,000 tonnes of paper, 70,000 tonnes of CO2, 1.1 million tonnes of water, and 380 million kWh of energy per year.”

Two Sides believes that these statements are sensational and misleading in terms of their environmental claims and the statistics used. Its communication with REWE also points out that the retail company’s press release includes no acknowledgment that digital media has a measurable impact on the environment. Two Sides asks that REWE desists from making these misleading statements and provide detailed substantiation of the environmental benefits claimed.
more at: https://www.twosides.info/UK/rewe-challenged-to-justify-their-decision-to-remove-paper-flyers-from-their-marketing/

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