Revolutionary label-less Villavicencio water packaging from Amcor and Danone reduces carbon footprint by 21%.
Amcor Rigid Packaging (ARP) and Danone have launched a 100% recyclable bottle for the Villavicencio water brand, made exclusively for the Argentinean market. The new label-less bottle is made from 100% recycled content and has a reduced carbon footprint of 21% compared to the previous bottle.
“As longtime partners, we are excited to support Danone’s mission to have a positive impact on the environment and our health,” said Juan Cazes, general manager of Amcor Rigid Packaging Argentina. “Over the last two years, we have worked closely to produce a bottle that fully represents the Villavicencio brand, keeping the same visual elements. We used top-quality materials, helping to ensure the safety of the container and the consumer in the process, while we manufacture a bottle that, with the help of the consumer, will become another bottle once recycled.”
The Villavicencio bottle can be recycled over and over, helping to support a more circular economy. Like this new bottle, many of the containers ARP designs are made from polyethylene terephthalate (PET), which is easily recycled with mechanical or chemical recycling in most markets, even when that container uses a label. Removing the label, like in the Villavicencio design, provides a greater opportunity to increase yields of recycled PET resin.
Amcor, a global leader in developing and producing responsible packaging for food, beverage, pharmaceutical, medical, home and personal-care and other products, has committed to making all its packaging recyclable, reusable or compostable by 2025. Partnering with Danone, a global food and beverage company dedicated to inspiring a healthier world through food, was a natural step.
“As one of our flagship brands in Argentina, Villavicencio upholds the ideals that we are all connected to nature,” said Pablo Colombo, Danone procurement director. “If the environment is healthy, we are too. So, in addition to serving our customers with high-quality products, we must do the same for our planet. The alliance with Amcor has allowed us to take another step in our commitment to sustainability, creating a bottle that, in addition to being 100% recyclable, has a lower carbon footprint.”
Villavicencio is the only brand of natural mineral water from a protected reserve that, after thousands of years of filtering by nature in the Andes of Mendoza, emerges with 23 minerals.
https://www.amcor.com/media/news/label-less-villavicencio-water-packaging-amcor-danone-carbon-footprint