Researchers Say Signs and Graphics Significantly Boost Your Bottom Line

Studies show signs give you the biggest bang for your buck

In ancient times, signs were a primary form of communication between merchants and prospective customers. Merchants in Babylon, Egypt, Athens, Pompeii and Rome used signs to identify their shops, promote prices and distinguish their businesses from competitors.

In our modern world, signs are so ubiquitous that you probably barely notice they’re there. But signs are crucial to your business’s success. Signs direct customers, remind them of your brand and inspire them to make daily decisions.

Research shows that about 90% of information sent to your brain is visual; that’s why imagery is crucial if you want to connect with potential customers.

Because humans are visual, custom-made signs communicate powerfully with your audience because they combine attractive color and engaging text to create memorable messages that resonate.

Well-designed custom retail signs with stunning graphics increase brand awareness. And the more potential customers who know about your brand, the more they’ll trust your services and the more likely they will purchase from you.
more at source: https://www.taylor.com/blog/learn-how-custom-signs-and-graphics-increase-profitability

Related Posts

Quad Reports First Quarter 2021 Results

*Net Sales — Net sales were $706 million in the first quarter of 2021, down 14% from the same period in 2020, primarily due to the economic impact from the COVID-19 pandemic, and ongoing print industry volume pressures. The first quarter decline represents a third quarter of sequential revenue improvement during the pandemic, as compared to a 21% decline in the fourth quarter of 2020, a 28% decline in the third quarter of 2020 and a 38% decline in the second quarter of 2020. *Net Earnings (Loss) From Continuing Operations — Net earnings from continuing operations were $10 million or $0.19 diluted earnings per share in the first quarter of 2021, an increase of $19 million compared to the first quarter of 2020, which recorded a net loss of $9 million or $0.17 diluted loss per share. *Net Cash Provided by Operating Activities — Net cash provided by operating activities increased by $28 million to $73 million in the first quarter of 2021, as compared to $45 million in the same period in 2020, primarily due to improvements in working capital.

RRD Expands Linerless Label Capacity to Meet Demand with a More Sustainable Alternative

R.R. Donnelley & Sons Company announced it has increased its capacity for direct thermal linerless label production by approximately 40% as a direct response to client demand. With the recent installation of an additional linerless press at its plant in Monroe, WI, RRD is positioned to provide an innovative and readily available labeling solution that answers calls for both heightened productivity and sustainability. In the early 1990s, RRD was the first to develop, utilize commercially, and patent linerless labels. Today, this solution continues to improve profitability for RRD clients through operational effectiveness due to the elimination of the backing paper (liner). Conventional labels have a liner, where the label is pulled off a silicone-coated backer which is typically non-recyclable. This is one of the biggest drivers of waste in a label’s lifecycle. RRD’s linerless labels, however, deliver: *Up to 60% more labels per roll, reducing the downtime required to change rolls *Greater sustainability by eliminating liner waste *Minimized costs through reduced freight, warehousing, and liner disposal *Improved workplace safety through the elimination of slick silicone liners

Xerox Partners with the Arbor Day Foundation to Plant a Tree for Every Employee

In honor of World Environment Day, Xerox today announced a partnership with the Arbor Day Foundation to plant nearly 23,000 trees — one for each Xerox employee — contributing to the nonprofit’s global reforestation efforts while also educating employees on how they can make a meaningful difference for the environment. The partnership coincides with this year’s World Environment Day focus on the continuation of the UN Decade on Ecosystem Restoration, a global mission to revive billions of hectares, from forests to farmlands. “Partners like Xerox help us achieve the scale needed to drive meaningful impact through trees," said Dan Lambe, chief executive of the Arbor Day Foundation. “It’s going to take organizations of all types and sizes coming together to make a difference. We are grateful for their commitment.” The Arbor Day Foundation has worked to plant nearly 500 million trees over the past 50 years through efforts that improve forests and communities of greatest need worldwide.
Back To Top
×Close search
Search