Recent studies show that a majority of shoppers care not only about what goes into their foods and beverages, but also about the packaging materials that protect those products. For these shoppers, words like “renewable,” “recyclable,” and “responsible” are linked to personal health and sustainable lifestyles. But do these words influence consumers’ brand loyalty and decisions about the products they purchase?
more at: http://evergreenpackaging.com/wp-content/uploads/56328-Evergreen-Smart-Brief-4_FINAL4.28.17-1.pdf
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“Once technologies have been incorporated adeptly into certification systems, we'll begin to see a shift to where certification systems are data brokers for social and environmental performance,” highlighted Wiebke Herding, ON:Subject, during her keynote presentation to the PEFC Stakeholder Dialogue. “Such a future, however, will require a shift in the use of technology and in the organizational purpose. If done well, it will enable more and real-time information about product flows through the supply chain, enable information feedback loops that benefit and add value to all participants, whilst ensuring that confidential data remains confidential.” With Ms. Herding’s forward-looking and provocative keynote address, PEFC’s Stakeholder Dialogue on ‘Making Certification SMART’ got off to a dynamic and enthusiastic start. Click Read More below for additional information.
Stora Enso will invest EUR 94 million to grow in renewable materials and to increase competitiveness in consumer board and biomaterials. EUR 52 million will be invested to increase the dissolving pulp production capacity at Enocell Mill and EUR 42 million to enhance the availability of the chemi-thermomechanical pulp (CTMP) at Imatra Mills. Both mills are located in Finland. Enocell Mill, part of the Biomaterials division, will be converted to focus entirely on production of dissolving pulp. The softwood pulp production will be gradually discontinued after the investment. The mill will have a total capacity of 430 000 tonnes dissolving pulp annually, whereof 185 000 tonnes hardwood and 245 000 tonnes softwood dissolving pulp. The investment is scheduled to be completed during the second half of 2019. It is expected to exceed the Biomaterials division’s profitability target, operational return on operating capital (ROOC) of 15%, and to have a positive impact on sales. The investment at Imatra Mills, part of the Consumer Board division, includes a new CTMP drying and re-pulping plant as well as extension of the pulp warehouse. This aims to enhance the availability of CTMP and to drive the commercialisation of micro-fibrillated cellulose (MFC). Due to its high strength and 100% renewable raw materials, MFC is designed to outperform fossil-based materials, such as plastics, in a variety of applications. The project is scheduled to be completed in the first half of 2019. The investment is expected to exceed the Consumer Board division’s profitability target, operational return on operating capital (ROOC) of 20%, and to have a marginal impact on sales. Click Read More below for additional information.
We’re highlighting just a few of the community investment projects accomplished by ECA teams in 2019 in our year-end review: •The Kingsport and newly established Ridgefields ECA teams volunteered more than 100 hours to construct the Castle Playground at Johnson Elementary School. •The Hawesville and newly established Owensboro ECA teams partnered with the Student Conservation Association to clean up Jeffreys Cliffs Conservation and Recreation Area. •Teams in Ashdown, Brownsville, Dryden, Fort Mill, Kamloops, Montreal, Nekoosa and Rothschild assembled 3,250 Comfort and Care Kits to donate to underserved families in our communities. Each kit contained two packs of Comfees® diapers and three board books. •Our Port Huron team initiated a core recycling program, diverting an estimated 25-plus tons of cardboard from the landfill.