WestRock Recognized for Excellence in Merchandising Displays
WestRock was recognized at the Path to Purchase Design of the Times Awards with six awards for excellence in merchandising solutions, including two platinum awards, the most of any entrant. The Coca-Cola 4x4 Iconic Permanent Endcap produced for The Coca-Cola Company received a platinum award for Best Shopper Experience. This award celebrates the program that most effectively enhances the shopper experience by providing entertainment, visual enhancements, navigational assistance or other physical improvements to the retail environment. The Colgate® Target Optic White Advanced Endcap produced for Colgate Global Design & Colgate Palmolive received a platinum award for Best Shopping Solution. This award celebrates the program that most effectively delivers a tool that simplifies, quickens or otherwise improves the act of shopping. A complete list of the awards is included below, and images can be viewed at: https://events.ensembleiq.com/dotcelebration_2020/2020finalists