RRD Realigns Organizational Structure to Drive Growth Strategy
R.R. Donnelley & Sons Company announced new financial reporting segments to align with recent changes to its global operating structure. Effective with the first quarter of 2018, RRD will report its results under two new segments: Marketing Solutions, a preeminent provider of multichannel marketing activation programs, and Business Services, a premier global provider of business communications services. RRD Marketing Solutions leverages an integrated portfolio of data analytics, creative services and multichannel execution to deliver comprehensive, end-to-end solutions that drive marketing ROI. RRD’s key capabilities include: • Data Management • Advanced Analytics • Creative Services • Online Channels • Offline Response • Onsite Services. RRD Business Services provides customized solutions at scale to help clients inform, service and transact with their customers with reduced complexity and increased efficiency. RRD’s key capabilities include: • Commercial Print Services • Customized Customer Communications • Product and Brand Communications • Business Process Services. Click Read More below for additional information.