Quad Expands Partnership With Package InSight to Help Brands Better Understand the Impact of Design on Consumer Behavior

Quad/Graphics, Inc. (NYSE: QUAD) today announced it is enhancing its integrated marketing solutions offering through a newly expanded relationship with Package InSight, an organization that studies brand packaging performance, consumer attention and shelf impact. Through this partnership, brands and marketers who work with Quad will have access to a unique, data-driven view of how consumers engage with products during the shopping experience to aid in decision-making.

Package InSight, a trusted source of consumer research, uses the latest in biometric technology, such as mobile eye-tracking, facial coding and brain activation, to study package performance, consumer attention and shelf impact. The organization uses a strict methodology to provide marketers with the proprietary data they need to optimize ROI on brand creative. This complements Quad’s existing measurement and analytics capabilities, giving brands and marketers an end-to-end view of the customer journey.

“We are thrilled to enhance our marketing solutions offering through this expanded partnership with Package InSight, which focuses data-driven research at the intersection of design and human behavior,” said Joel Quadracci, Chairman, President & CEO of Quad. “Package InSight offers CPGs, brands and marketers the ability to test brand creative concepts in a real-life retail setting, providing them with a true view of consumer engagement and their purchasing journey, all built on sound data and analytics.”

Now, Quad clients have access to a physical space at the Consumer Research Lab in Greenville, S.C., to manifest continuous new brand thinking that can be prototyped, tested, refined and produced, enhancing Quad’s unique marketing services and platform. For example, brands are able to use the space as a mock retail environment to test packaging design and shelf impact in a real-life consumer setting.

The talented team of Package InSight employees will continue its strong relationship with Clemson University and its Sonoco Institute of Packaging Design and Graphics, providing marketers with access to independent academic researchers.

“It’s incredibly exciting to see Package InSight achieve its vision by integrating into Quad, where primary data will be used to empower creative design for thousands of global brands,” said Dr. Andrew Hurley, Founder of Package InSight. “We look forward to working with Quad’s clients to help them quantitatively assess how creative impacts consumer interactions.”

Package InSight’s research offering will now expand from its current focus on brand packaging to include how brand creative impacts digital, in-store, direct marketing and all brand channels.

Plans are underway to expand the facilities at the Consumer Research Lab to offer marketers an even more robust “sandbox” for collaborative development to test and learn consumers’ response to and interaction with creative and brand efforts prior to making significant brand changes, brand or product launches and/or campaign investments.
https://www.quad.com/resources/news_release/quad-expands-partnership-with-package-insight-to-help-brands-better-understand-the-impact-of-design-on-consumer-behavior/

Related Posts

RRD Completes Sale of International Mail and Parcel Logistics Business

R.R. Donnelley & Sons Company announced that it has closed on the previously announced sale of its International Mail and Parcel Logistics business to ePost Global LLC. Dan Knotts, RRD’s President and Chief Executive Officer, stated, “This sale completes the final step of our previously announced plan to exit our Logistics platform.” Knotts continued, “I want to thank the International Logistics employees for their support of RRD and wish them well as they join ePost Global LLC.”

RRD Finalizes Acquisition of Digital & Print Marketing Businesses from Vericast

R.R. Donnelley & Sons Company announced that it has successfully closed on the strategic acquisition of digital and print marketing businesses from Vericast Corp ("Vericast"). The acquisition was first announced March 18, 2024. The acquisition of the digital and print marketing businesses from Vericast will expand RRD’s digital marketing offerings with capabilities across display advertising, dynamic mobile, and social media marketing. Additionally, it will also enhance RRD’s print marketing offering, including cooperative mail and print coupon clearing business. The combined capabilities will strengthen the company’s position across print and digital marketing, especially as a leader in marketing influence and activation.

Deluxe Inks New Agreement with Truist Financial Corporation

Deluxe announced that it has finalized a long-term agreement with Truist Financial Corporation. This new agreement is anchored by Deluxe’s world class check products, while also expanding the ongoing relationship across the company’s four business segments. “We are very pleased that Truist is trusting Deluxe to deliver the latest innovations and technology to enhance the exceptional products and service its customers have come to expect,” said Barry McCarthy, President and Chief Executive Officer of Deluxe. “This is a real validation of our One Deluxe approach, being able to provide a wide array of products and services from across all of our segments to our customers. Truist clearly understands that our goal is to collaborate on creating and finding solutions to help their entire portfolio.”
Back To Top
×Close search
Search