Quad enters the in-store retail media network marketplace with the acquisition of DART Innovation

As part of its ongoing commitment to relentless innovation and product development, Quad (NYSE: QUAD), a marketing experience company, acquired North Carolina-based DART Innovation, an in-store digital media solutions provider. The strategic investment expands and seamlessly integrates into Quad’s full suite of products and services, enabling brands and marketers to more effectively offer consumers an integrated purchasing journey, whether they are at home, online or in a physical store.

Combining digital media with brick-and-mortar locations has been heralded as the next iteration for the online marketplaces that have exploded in recent years[1]. The strategic intersection of physical and digital expands the brand-to-shopper experience beyond e-commerce to innovative on-screen engagement at the store shelf. With DART’s capabilities and technology Quad strengthens its place as a leader in revolutionizing the shopping experience for retailers, consumer packaged goods (CPGs) and consumers.
more at: https://www.quad.com/newsroom/quad-enters-the-in-store-retail-media-network-marketplace-with-the-acquisition-of-dart-innovation

Related Posts

Nahan Announces New CEO as Mike Nahan Retires

After decades of leadership as Nahan’s CEO, Mike Nahan, the son of company founders Jim and Helen Nahan, has announced his retirement effective June 7, 2021. Nahan will serve as an active board member following his retirement as CEO. Mike Ertel has been named as Nahan’s new CEO, effective June 7, 2021. Mike Ertel is a highly respected industry veteran who brings a wealth of industry experience and an entrepreneurial mindset that will continue to propel Nahan into the future. Mike is excited to join the Nahan team and to continue the legacy, momentum, and explosive growth that Nahan is experiencing. “Nahan is well on its way to becoming the leading provider of direct marketing services and print in the country, and I am thrilled to join this award-winning organization,” said Mike Ertel, CEO of Nahan. “With double digit growth planned in 2021, major equipment investments underway, and a recent influx of new talent, Nahan is positioned for explosive growth, now more than ever before. And the best part is we are just getting started.”

Enhanced Indigo and PageWide Presses Lead HP’s Charge Toward Automation and Efficiency (piworld.com)

At a pre-drupa press event recently, held just before Dcsoop in Indianapolis, Indiana, HP revealed a number of innovations that will make their debut in Düsseldorf later this year. Of particular interest are the updates and refreshes to the Indigo and PageWide press lines. Anat Ruhrberg, the head of Commercial Product & Solutions for HP Indigo, noted that while analog printed pages are beginning to see a decline in terms of overall volume, digital pages are seeing a sharp increase, making it increasingly clear that no shop that wants to continue to be relevant and competitive in the years to come can afford to ignore the technology any more. Investments in digital presses are going to be key to capturing and retaining business. That shift is playing out with the Indigo line, she noted, with data showing that consistently, as much as 50% of the pages being printed on the Indigo 100k are new volume. That said, 95% of all printed pages are still printed on analog presses, which means the opportunity for growth is massive.
Back To Top
×Close search
Search