Quad announces collaboration with Google Cloud to launch next-generation, AI-powered marketing solutions

Quad/Graphics, Inc. (NYSE: QUAD), a global marketing experience company, today announced a collaboration with Google Cloud to leverage its cloud services in the development of a data, creative and personalization powerhouse. Quad’s leading-edge solutions are designed to give advertisers and marketers exceptional accuracy, transparency and cost-efficiency in making direct connections – on-line and off-line – with their customers.

By empowering Quad’s proprietary data stack with Google Cloud’s artificial-intelligence (AI) optimization capabilities and large language models (LLMs), Quad’s new AI-driven solutions will enable brands to create highly personalized content at scale across multiple marketing channels. In addition to providing image generation, processing, content creation, layout design, translation and more, the innovative, data-driven offering from Quad will address the complex challenges of managing large product catalogs and diverse audience segments.
more at: https://www.quad.com/newsroom/quad-and-google-cloud-to-launch-next-generation-ai-powered-marketing-solutions

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