Publishers Urged To Use First-Party Data, Cultivate Gen Z (mediapost.com)
Publishers had a reasonably good year in 2022, but 2023 could be rocky, judging by new research by the Alliance for Audited Media (AAM).
In 2022, 67% saw an increase in digital subscriptions, and 40% reported increased web traffic. But 80% experienced rising production costs, and 53% were hit with distribution challenges.
The survey was limited to 30 executives at AAM-audited publishers. This is not projectible, but it does provide a snapshot. Of those respondents, 82% said advertising would continue to be a main source of revenue, while 57% expect digital subscriptions would be a primary source, and 54% said the same about print subscriptions.
more at: https://www.mediapost.com/publications/article/381216/publishers-urged-to-use-first-party-data-cultivat.html