Promoting Sustainable Towel & Tissue Options

In a recent Q&A for Sanitary Maintenance magazine, Laura Ashley, Marketing Manager for Resolute Tissue, along with other manufacturers, discusses sustainable tissue and towel options, and what can be done to assist end users with their own green initiatives.

What sustainable attributes are most important when differentiating between green towel and tissue options?
Ashley: Three key attributes come to mind: fiber source, carbon footprint, and waste stream management. When it comes to fiber source, distributors should recommend options with certified fiber sourcing, recycled fiber (both pre- and post-consumer), certified sources (which can be a combination of certified forest and recycled fiber), and recycled sources both for the product and product packaging (these factors include recyclability, being compostable, and being biodegradable). Regarding waste stream management, this includes all phases of the product life, from production through end use.

What selling points should distributors highlight when promoting sustainable towel/tissue options? 

Ashley: Distributors, end users and consumers want assurances that their buying decisions represent a sound environmental choice. They are asking for proof that tissue products are made with raw material originating from sustainably managed forests, recycled material, and/or controlled sources. In the North American market, fiber certification gives that proof point that ensures either the fiber is from:
1) A manufacturer buying fiber from a certified forest,
2) A manufacturer buying fiber from a legally operating forest,
3) A manufacturer buying fiber from a combination of the above (it can also include recycled fiber in the combination); or
4) A manufacturer buying 100 percent recycled fiber.
more at: https://resolutetissue.com/promoting-sustainable-towel-tissue-options/

Related Posts

Metsä Board recognised by CDP as a global leader in sustainable water management and climate action

Metsä Board has once again been rewarded a position on the CDP Water A List as well as on the CDP Climate A List. This is the third consecutive year that the company has been included on the CDP Water A List and the second year on the CDP Climate A List. Metsä Board also achieved Leadership status in the CDP Forest programme for the third year in a row. CDP is a non-profit global environmental disclosure platform. Metsä Board is among the top 10% of companies participating in CDP’s water programme to be placed on the Water A List. This achievement is in recognition of its actions in the last reporting year to manage water more sustainably. Additionally, Metsä Board is among the top 5% of companies participating in CDP’s climate change programme to be featured on the 2017 Climate A List. This positioning recognises its activities to cut emissions, mitigate climate risks and develop the low-carbon economy. Click Read More below for additional information.

UPM joins 4evergreen initative to boost value chain collaboration

UPM joins 4evergreen which is a new initative by Cepi, the European association representing the paper industry, to boost the contribution of fibre-based packaging in a circular and sustainable economy. 4evergreen was created as a forum to engage and connect industry members from across the fibre-based packaging value chain, from paper and board producers to packaging converters, brand owners and retailers, technology and material suppliers, waste sorters and collectors. There is an increasing need for sustainable packaging solutions. UPM engages with customers constantly to develop new innovative solutions. “We welcome this initiative as it brings together the whole value chain and has the potential to provide strong facts in support of fibre-based packaging. We believe that we can speed up the development of improved, sustainable products and recycling solutions when we increase information sharing and collaboration between the packaging value chain members”, says Mikko Rissanen, Director, Business Intelligence and Development, UPM Specialty Papers.

PEFC Southeast Asia seeks partners to develop quality infrastructure in the forestry sector

Forest certification is a powerful tool to combat illegal logging and to promote sustainable forest management and responsible timber trade. PEFC is calling for collaborators and donors to further develop the PEFC FOR-TRADE programme to drive ASEAN integration and development of regional value chains in forest related industries. The PEFC FOR-TRADE programme supports sustainable forest trade in the Lower Mekong and ASEAN region through certification programmes aimed at advancing nationally owned standards in sustainable forest management and chain of custody. PEFC Southeast Asia has collaborated with a range of partners in the region. More recently for example, we have been a key partner in a UN-REDD Initiative funded by NORAD, implementing a series of interventions to support Sustainable Forest Trade in the Lower Mekong Region.
Back To Top
×Close search
Search