Promoting Sustainable Towel & Tissue Options

In a recent Q&A for Sanitary Maintenance magazine, Laura Ashley, Marketing Manager for Resolute Tissue, along with other manufacturers, discusses sustainable tissue and towel options, and what can be done to assist end users with their own green initiatives.

What sustainable attributes are most important when differentiating between green towel and tissue options?
Ashley: Three key attributes come to mind: fiber source, carbon footprint, and waste stream management. When it comes to fiber source, distributors should recommend options with certified fiber sourcing, recycled fiber (both pre- and post-consumer), certified sources (which can be a combination of certified forest and recycled fiber), and recycled sources both for the product and product packaging (these factors include recyclability, being compostable, and being biodegradable). Regarding waste stream management, this includes all phases of the product life, from production through end use.

What selling points should distributors highlight when promoting sustainable towel/tissue options? 

Ashley: Distributors, end users and consumers want assurances that their buying decisions represent a sound environmental choice. They are asking for proof that tissue products are made with raw material originating from sustainably managed forests, recycled material, and/or controlled sources. In the North American market, fiber certification gives that proof point that ensures either the fiber is from:
1) A manufacturer buying fiber from a certified forest,
2) A manufacturer buying fiber from a legally operating forest,
3) A manufacturer buying fiber from a combination of the above (it can also include recycled fiber in the combination); or
4) A manufacturer buying 100 percent recycled fiber.
more at: https://resolutetissue.com/promoting-sustainable-towel-tissue-options/

Related Posts

Food System 6 and Huhtamaki announce circular economy start-up program participants

The impact-focused startup accelerator, Food System 6 (FS6), is today announcing the eight early-stage companies from around the world selected to participate in their new Circular Economy program, launched in partnership with global sustainable packaging solutions leader Huhtamaki. The purpose of the Huhtamaki Circular Economy Start-up Program by Food System 6 is to accelerate the development of young and promising companies working to deliver innovative sustainable solutions in areas such as waste management, sustainable packaging alternatives, new materials innovation, and regenerative production models. Through the partnership with Huhtamaki, FS6 is committing critical mentorship, advising and networking resources to provide direct support and help the selected participants build their efforts to scale. The eight cohort members were selected for their unique and timely innovations across the impact areas of: circularity, healthy people, vibrant farms, sustainable ecosystems, and justice & fairness.

Sustainability at Iggesund: A key factor in all decisions

Many small steps add up to large ones. That’s a simple way to sum up Iggesund Paperboard’s environmental work. It is easy to give examples of Iggesund’s multi-million euro investments and their importance. But the company also makes many smaller investment decisions which have important environmental aspects. One of these is the wooden bridge that links the mill at Iggesund with the wastewater purification facility on the adjacent island of Skälön. “Long-term environment work is less about making a few big decisions and more about making many small decisions which include the environmental aspects,” explains Anna Mårtensson, Environmental Manager at the company’s Swedish paperboard mill, Iggesund Mill. “In this case a wooden bridge was a better environmental choice than a concrete one.”

EraCup Natural by Lecta achieves high-level recyclability recognition

EraCup Natural is a totally recyclable, biodegradable and polyethylene-free paper-based solution for paper cup manufacturing. Its effectiveness has been proven in the most widely-used converting machines. EraCup Natural is the first product in Lecta's new "Era" range of functional papers for nature-friendly packaging aligned with responsible consumption habits in which each decision matters. EraCup Natural has recently obtained the concession of level A according to the Aticelca® 501/19 system based on the UNI 11743:2019 standard. This standard is in accordance with European norm EN 13430 - Requirements for packaging recoverable by material recycling.
Back To Top
×Close search
Search