Publishers Are Urged to Monitor Amazon Buy Buttons
It has been a little over a year since Amazon began allowing third-party sellers to “win” the buy buttons on its book pages. Previously, orders placed using the main buy button on a book page were sourced directly from Amazon’s stock, thereby guaranteeing that publishers and authors would be paid for the purchases. But with the change, Amazon allowed orders placed using some buy buttons to be sourced from third parties, cutting authors and publishers out of those transactions. (Among the factors Amazon uses to determine who wins the buy button are price, availability, and delivery time.)