Gannett Closes Majority Investment in Grateful Ventures
Gannett Co., Inc. has closed a majority investment in Grateful Ventures, LLC (“Grateful”), an online media and publishing company which focuses on building lifestyle content and monetization strategies for high-influence food and cooking websites and bloggers. This investment will expand and diversify USA TODAY NETWORK’s portfolio and audience, and significantly increase the number of Gannett’s owned and operated digital sites. As a part of USA TODAY NETWORK, Grateful will launch in 2018 into several new personality-driven lifestyle categories with long-tail content, videos, live interactions, event integrations and passion topics to create deep, meaningful connections with readers across multiple platforms. These new initiatives with Grateful will increase USA TODAY NETWORK’s advertising offerings through influencer marketing, branded content and events sponsorships with consumers who are deeply engaged. Click Read More below for additional detail.