Shelter Titles Step Out of the Home
When Domino Media Group CEO Nathan Coyle was talking to Domino about its open CEO position last year, he wanted to ensure he could produce growth if he joined. He flipped through Domino magazine for inspiration, noticing people on nearly every page. Despite Domino’s reputation as a shelter title, talking home design, Coyle realized, “it’s also about the cool person that lives there.” He saw that as the opportunity. Readers flock to the magazine in order to find tips and tricks for their home décor, but they also see the person living in the chic home. Coyle believed they want to know more about that person, whether it’s where she goes for brunch, where she works out or where she shops. It was an epiphany: Domino would “have license to extend into adjacent categories.” Coyle had his plan and he took the job. Click Read More below for more of the story.