Print Unit Sales Jump in Mid-November

Investment firm KKR has completed its $1.62.billion acquisition of publisher Simon & Schuster from Paramount Global. KKR is supporting Simon & Schuster’s employee ownership program. KKR has awarded billions of dollars of total equity value to over 60,000 non-senior management employees since 2011.

Kohl’s Kitchen Products scored two of the top five most remembered print ads placed in culinary magazines in December, based on data from GfK MRI’s Starch Advertising Research. In the epicurean category, the highest noted ad score—that is, the percentage of readers of an issue who recalled noticing the advertisement—went to a two-page ad for the book “At the Southern Table with Paula Deen,” which appeared in the December issue of Cooking with Paula Deen. It scored a 90 percent. Two separate gatefold ads for Kohl’s Kitchen Products (Food Network Magazine) checked in at 89 and 82 percent, and KitchenAid Multi Major Appliances (Food & Wine) had a score of 85. Click Read More below for additional information.

Driven by strong backlist sales, unit sales of print books rose 26% last week over the week ended February 29, 2020, at outlets that report to NPD BookScan. It was the largest week-over-week gain compared to 2020 so far this year, helping unit sales finish the first two months of 2021 with a 21.2% increase over the first two months of 2020. Last week’s 26% increase was accomplished without the release of a major new hit. The top-selling new book last week was Believe It by Jamie Kern Lima, which sold 29,000 copies, landing it in third place on the overall bestseller list. The top title last week was Charlie Mackesy’s The Boy, the Mole, the Fox, and the Horse, published in October 2019, which had a huge sales spike in the week, selling nearly 97,000 copies.