Amazon Buy Buttons Among Big Topics at BISG Meeting
The Book Industry Study Group devoted a large portion of its annual meeting held Monday to supply chain issues. Panelists representing different parts of the chain—publishing, distribution, rights/metadata/marketing, and retailing—generally agreed that the industry was working fairly efficiently, but that work needs to be done to keep pace with publishing’s ongoing changes. One issue addressed at the event, held at the Harvard Club In New York City, was "channel conflict." Simon & Schuster’s executive v-p of sales and market, Michael Selleck explained the phenomenon by saying that it occurs when outside influences disrupt the sale channel. Examples of channel conflict include things like the illegally imported (and cheaper) textbooks in the international market, and used books in the domestic market. The example of channel conflict that drew the most attention, though, was the new phenomenon of third party resellers being able to win buy buttons at Amazon, thereby being the first option consumers see. Because new books are supposed to be the first option for consumers on Amazon, publishers suspect the third party sellers winning buy buttons have somehow gotten their hands on new titles. Click Read More below for additional detail.