REI Co-op reports 2020 financials, launches new Cooperative Action initiative
REI Co-op released its 2020 financials and annual impact report, highlighting strong financial performance and its values-based approach to leading through a global crisis—and beyond. Despite unforeseen challenges in 2020, the co-op made bold investments in the future of its business: selling its headquarters buildings to imagine an entirely new future of office work, taking the co-op carbon neutral, investing in retail pay, making a commitment to racial equity that will impact every area of the company, and rolling out innovative new offerings like virtual outfitting and Curbside Pickup within a matter of weeks. “We entered 2020 with incredible momentum, after more than a decade of record growth. Then, the entire world came to a halt. We regrounded ourselves in our values, making choices that at times came at great cost to our business. But we took the long view and continued to put our people first, quickly pivoting to find new ways of serving our customers and community,” said REI President and CEO Eric Artz. “That approach turned out to be the right thing for our people and for our business, and allowed us to enter 2021 not just in a position of financial strength, but proud of who we were when the times were least certain.” The co-op reported no profits in 2020 but ended the year in a strong cash position and debt-free, after investing millions in its impact work: combatting the climate crisis, fighting for racial equity and supporting its network of nonprofit partners. Now REI is launching the next chapter of that work, inviting its broader co-op community to take action.