The Arena Group to acquire Parade (axios.com)
The Arena Group, a digital publishing company formerly called Maven, plans to acquire AMG/Parade, the parent company to the storied American magazine Parade, in a $16 million cash and stock deal. Why it matters: AMG/Parade will anchor The Arena Group's new push into lifestyle content and will boost its sports vertical, per Ross Levinsohn, CEO of The Arena Group. AMG (Athlon Media Group) includes a professional sports magazine arm called Athlon Sports and Parade Media Group, which includes Parade Magazine as well as the cooking outlet Relish and the wellness outlet Spry Living.