Lego is replacing its clear plastic bags with recyclable paper (fastcompany.com)
If you buy a Lego set today, the toy bricks come packed in tiny numbered plastic bags. Every year, the toy manufacturer uses hundreds of millions of those bags. But the company is starting to phase out single-use plastic, with the goal of making its packaging sustainable by 2025—and those bags are a big part of it. Next year, it will begin rolling out an alternative, with bricks packed in Forest Stewardship Council-certified paper instead. “We want to ensure recycling our bags is as easy as possible for builders,” says Tim Brooks, vice president of environmental responsibility at the Lego Group. “Plastic recycling facilities are not very common and differ from country to country, which is why we chose to make the bags out of recyclable paper.” The company tested new packaging options extensively, searching for something that would be sustainable but also strong enough to hold Lego bricks, easy to pack in boxes, and something that children liked to use. “We tested about 15 different prototypes with hundreds of children and parents but explored many more, including those made from recycled plastic and even paper made from stone,” Brooks says.