Postal Service Eyes January Rate Hikes

Health Media Network and Meredith Corporation announced a first-to-market strategic alliance that brings Meredith's trusted content to doctors' offices throughout the country. The new Meredith Health Media Network Alliance enables advertisers to engage healthcare focused consumers across all Meredith assets as well as HMN's fully addressable video networks which includes Women's and Men's Health, Kids and Family Network, and the one of a kind PetCare TV. Through this alliance, Meredith gains a new distribution channel for its essential and inspiring lifestyle and entertainment video content bringing brands such as PEOPLE, Better Homes & Gardens, SHAPE, EatingWell, PARENTS, Allrecipes, FOOD & WINE, Southern Living, Health and Travel + Leisure, among others, to a wider audience while programming against key lifestyle themes such as healthy living, fitness travel, cooking and pop culture. Combined with Health Media Network's wellness and healthcare focus, this alliance provides an unprecedented opportunity for advertisers to engage target-rich audiences in a 360-brand approach.

USPS postage rates are set to increase on July 10, 2022. This is a large increase. Our last postage rate increase was in August of 2021, which was also a historic rate increase. It’s not all bad news in that direct mail still is very effective and driving response, we just have to get more creative to save on postage. So, what do the new rates that mean for you? The biggest takeaway from these rate changes is that presorted first class mail and flats are growing more and more expensive. Flats do have better ROI than letter size pieces even at increased postage though, so make sure you take that into consideration before you choose to no longer send flat size mail.

HarperCollins Leadership (HCL), a new imprint launching at HarperCollins next week, is focusing on “content designed for individuals looking for inspiration, insight, and tools to help activate their inherent leadership potential,” according to the publisher. Brian Hampton, who is also publisher and senior v-p of HarperCollins Christian Publishing’s Nelson Books division, will lead the new imprint. Jeff James will serve as v-p of marketing for HCL. The first book to be published under HCL will be Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller, author of the bestselling 2003 memoir Blue Like Jazz (Thomas Nelson) and founder-CEO of the StoryBrand marketing services firm. The book goes on sale October 10. Click Read More below for more of the story.