L’Oréal’s new beauty-line comes in a water-resistance paper bottles
Shane Wolf, L’Oréal’s global manager for Redken, Pureology and Mizani, is heading up a new project focused on seed diversity, small-scale organic farmers and sustainability. Seed Phytonutrients came to fruition due to a culmination of partners dedicated to creating a brand with four cores objectives: seed diversity, supporting organic farmers, promoting natural beauty and leading sustainability. Not only is the product sustainable and organic, but the packaging is also uniquely qualified to help the planet. The external shell is 100% paper-based and is recyclable and compostable. Shane Wolf tells Two Sides UK how important it was to use paper-based packaging for this brand and the positive impact it will have on the planet. Click Read More below for additional information.