Stora Enso launches new fluff pulp grade with lower carbon footprint
Stora Enso has introduced the newest addition to its NaturaFluff pulp product portfolio, NaturaFluff Eco by Stora Enso. NaturaFluff Eco is a new fluff pulp grade with a lower carbon footprint, enabling producers of hygiene products – such as baby diapers, incontinence pads and feminine care – to offer consumers a new generation of environmentally friendly, absorbent hygiene products. Consumers are increasingly looking for products that are natural, safe to use and have a low environmental footprint. NaturaFluff Eco is an oxygen-delignified fluff pulp, which means that no bleaching chemicals are used in its production. As a result, the fluff pulp has a warm, natural beige colour and a roughly 30% lower carbon footprint in comparison to traditional fluff pulp, without compromising on product performance. NaturaFluff Eco is perfectly suited for use in demanding hygiene applications, such as baby care, feminine care, and adult incontinence care products, or in air-laid nonwoven materials such as napkins, table-tops and various pads.