Iceland freezes use of unnecessary plastic with launch of paper packaging from Mondi
Mondi has teamed up with the UK’s number 1 frozen food retailer to provide renewable, recyclable packaging in a move that further validates Mondi’s approach of using “paper where possible, plastic when useful”. Iceland is replacing its previous packaging with Mondi’s versatile functional barrier paper across a number of its ranges. The first newly packaged product to hit the shelves earlier this month was the retailer’s frozen chicken dippers, which reduces the amount of plastic used per year by 80%. The functional barrier paper is made from renewable resources with Mondi managing the paper production and coating in-house, providing a fully integrated solution. It is easy for consumers to recycle the paper in existing waste streams and as paper is the most widely recycled material in the world - 74% of paper and 83% of paper-based packaging in Europe are recycled – the solution ensures that the paper can be recycled at the end of its life, contributing to a circular economy.