The Navigator Company Promotes the Sustainable Attributes of Print and Paper with Love Paper
The Navigator Company is committed to sustainable development, environmental responsibility and a fair society. This is encapsulated into their marketing practices and they have chosen to partner with Love Paper to highlight and promote the sustainability of their practice and products. Love Paper, created by not-for-profit campaign Two Sides, is a global initiative aiming to improve consumer perceptions of the sustainability and attractiveness of print, paper, and paper packaging. There are many misconceptions relating to print, paper and paper-based packaging. *37% of European consumers believe that paper and paper packaging are bad for the environment. Whilst only 16% believe the paper recycling rate exceeds 60%, when in fact it’s 72%. – Cepi, 2019. (*Toluna/Two Sides, 2021.) Paper is based on wood, a natural and renewable material. As young trees grow they absorb CO2 from the atmosphere. Furthermore, as a wood product, paper also continues to store carbon throughout its lifetime.