HH Global Proudly Sponsors POPAIs Latest Sustainability Research
HH Global is proud to announce that we have recently sponsored POPAIs latest innovative research into the recycling of POSM displays and secondary packaging in the UK and Ireland marketplace - and the findings are startling. This piece of research delivers dramatically contrasting messages: 88% of the brands and retailers questioned considered recyclability an important topic, yet 35% do not have any measurable recycling targets for display material and packaging. It goes on to outline how, historically, very little attention has been paid to the recyclability of POSM displays in comparison to primary packaging. Subsequently, approaches to recycling are fragmented and there remains a real need for consolidation of efforts across the board. The research also details the integral role which suppliers and integrators like HH Global play to help ensure that POSM is designed with sustainability and end-of-life in mind. The top two suggestions for improvement of recycling were more recycling instructions on displays (65%) and stronger design guidelines (57%). Therefore it is clear that the importance of recycling instructions which are available, consistent and simplistic, is paramount.