Major Corporations in Sight for Two Sides’ Global Anti-Greenwashing Campaign
At the annual meeting of Two Sides Country Managers in London on the 31st October 2016, representatives from Europe, North America, South America, South Africa and Australia determined to renew efforts to stop organisations using anti-print and paper messages in their marketing.
Claims like, ‘go paperless, go green’ and ‘go paperless, save trees’, are commonplace as major corporations promote electronic services and products to reduce costs. However, such claims are not backed up by any analysis, they ignore the unique sustainable features of print and paper, and they do not consider the fact that all communication channels have an environmental impact. click Read More below for additional detail